Name of Company Industry Type of Work/Product Description Brand Specific Is there a story behind this company? What is your brand’s personality? What are the core values and attributes your brand should express? What is the problem you are trying to solve with your brand? Where will this brand live in the near future? What are the deliverables? Who are our competitors? What do you like about them? What do dislike? What brands do you admire? What sets you apart from other similar companies? What are 5 words that describe your brand? Target Audience Who is your ideal customer? What are the functional benefits that you give to your customers? What is the primary message you want to convey to your customers? What are 5 words that describe your audience? Do you have any market research about your ideal customer and the provided service/product? Logo Specific Do you have any symbols you would like to see for your logo? What brand styles are you particularly drawn to? Do you have brand colors in mind? Are there any do’s and don’t about any brand elements that need to be kept in mind? Let’s (Lo)Go!Thank you for filling out the Brand Questionnaire. If you have any additional information you’d like to add, please feel free to email me at Jilliennejacoby@gmail.com Logo-Brand Questionnaire
