My client advises entrepreneurs to think beyond their day-to-day business norms, and start thinking about how to prepare to sell their business.The underlying theme behind the development of this brand showcases the thought and ability to take the next step beyond the limits. The logo features a modern, abstract summit, with a shape mimicking the sun’s movement beyond the summit in an upward, positive direction. Keeping “transition” in the forefront, the typography further celebrates that change in business ownership with the difference in font weight, from beginning to end. With all aspects in mind, this brand is timeless, authentic, and ever-lasting. Here is to the next summit in 2024!