Cool Case Study

AlohiFit Brand Identity

LoGO with the Island Vibes

Fun & playful • Tropical Hawaiian Vibe • Bright • Fun • Feminine

My client came to me needing a logo for a fitness/triathlon business that celebrates community, togetherness, AND feeling the island sun. The aesthetic needed to feel like it stepped right off the Hawaiian Islands and onto the starting line of the race. These are the mood boards the client created.

The Thinking Round

I tend to do a bit of research on what’s out there on my logo journies, and I’ll tell ya, there aren’t many tropical athletic brands out there. That’s were I come in! It all started with the ugly sketches and scribbles, and a few messy computer renders, but I promise it gets better.

The Sweatin’ Bullets Round

You never know how the client will react, so you have to have your game face on. They could love it and the next steps are easy peezy, OR they don’t like it at all and it’s back to the drawing board. It’s all part of the game of branding, and I love it all.

From ugly scribbles to beachy vibes, here’s Round 1! (Hint: I like to throw in a few mockups to really tell the full story.)

Drumroll…The client LOVED IT! Check out the custom pattern and mini Brand Guidelines below!